Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 85)

Intro Jumpstart
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PROMOTING YOUR
BUSINESS
Promote
Many viewers discover YouTube videos through other sites and blogs. Owners of these sites are always
looking for great content to write about or feature. Make it easy for them and promote your videos by
reaching out with a video that’s relevant to their audience. The traffic you generate could be a significant
source of views for your video.
Send to Blogs and Other Sites
3 Steps to Promote your Video on Other Sites
1. Create a list of sites and blogs. Use blog and website directories such as Google Blog Search,
Technorati, and Alexa to make a list of sites that are relevant to your videos.
2. Write brief, personalized emails to targeted sites and blogs. Make it easy for site owners
by including a short description of the content, why it might be good for their audience, and
a link to the video with the embed code. Be direct and ask contacts to embed and share your
video if they like it.
3. Track the pick-up across the web. Set Google Alerts for the name of your video to help you
track where it gets embedded. Just go to www.google.com/alerts to get started. When you see
a new embed, build a relationship with the site owner by thanking them.
TIP: Site owners hate “spam” as much as anyone else, so only share videos that you feel relevant sites would truly want to
share with their audience.
TIP: Site owners will be more willing to feature your video if it’s offered to them exclusively, so start with a blog that you
think has the perfect audience and let the owner know they’re getting the inside scoop.
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