Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 101)

TRACKING YOUR
SUCCESS
Intro Tools Insights
101
Let’s use YouTube Analytics to look at your audience’s age
and gender.
Tom selects his video from the Content field, then clicks
Demographics in the left column. He finds that more
than 60 percent of his audience is female and almost
40 percent is male.
You can take insights like these and apply them to your
AdWords for video campaign. Learn how on the
following pages.
Example: Check Basic Demographics
Tom checks the age and gender of his audience