Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 20)

GETTING STARTED
WITH
VIDEO
Intro Plan Shoot Edit Publish
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Introduce yourself and open with a short story. How did you get started in your business?
“Hi, I’m Maya Larsen, co-owner of Northlake Bed and Breakfast in North Windham, Vermont. My husband, Mark, and
I are avid outdoor enthusiasts. We came here for the first time back in 1968. After a morning walk through the woods
surrounding Lowell Lake, we realized our dream was to share our love for the New England wilderness.”
The Beginning
TIP: Spend 5 minutes coming up with a good hook. The hook is the first thing
your audience sees or hears, and is a great way to capture their attention.
5 Ways to Start Your Script
1. Solve a problem.
“At Joe’s Pizza, we’ve got your ‘too-busy-to-cook’ meals covered.”
2. Open with a question.
“Are you tired of rushing home to make dinner after a long day at work?”
3. Share a personal story.
“I started Joe’s Pizza because of my mother. She makes the best pizza in the world,
but when she started working two jobs and was too busy to cook, my brothers
and I had to make sure the family was fed.”
4. Introduce yourself.
“Hi, I’m Joe, owner and head chef at Joe’s Pizza.”
5. Start in the middle.
“Pepperoni, sausage, onions, mushrooms... all on a crispy crust... all in 15 minutes
or less. It’s the working mom’s special.”
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