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Success, Learn the tools of the trade – Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide User Manual

Page 91

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TRACKING YOUR

SUCCESS

Intro

Tools

Insights

91

Every time your audience clicks, views, or comments on

your video, the interaction is captured by one or more free

tools: YouTube Watch, YouTube Analytics, and AdWords

for video.

You can click, sort, filter, and explore these tools to learn

everything from who your audience is to how to best

reach them.

YouTube Watch
Get basic insights into your video’s

performance from the YouTube Watch page.

YouTube Analytics
Dive deeper into audience behavior and video

performance with YouTube Analytics.

AdWords for video
See how your video ads perform and improve their

effectiveness from your AdWords account.

Learn the Tools of the Trade

Learn the Tools of the Trade

YouTube Watch

YouTube Analytics

AdWords for video