Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 79)

Intro Jumpstart
79
PROMOTING YOUR
BUSINESS
Promote
2. Optional: Use Negative targets if you don’t want
your video to appear in searches or sites containing
a certain term or topic. Negative targets can help
you reach the most appropriate audience by
filtering out unwanted placements.
Jane’s video focuses on “kitchen design,” so she
includes the words “bathroom,” “bedroom,” “family
room,” and others as negative targets, to ensure that
her ad won’t appear in searches or on sites related to
designs of rooms other than the kitchen.
3. When you’re done, click Save and enable targeting.
Step 9: Define Your Targeting Group
(cont’d)
Negative targets