Business, Jumpstart your traffic with an ad campaign – Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide User Manual
Page 64
Intro
Jumpstart
64
PROMOTING YOUR
BUSINESS
Promote
You can promote your video to potential customers on
YouTube and across the web at the exact moment they’re
thinking about your product or service. How? It’s easy with
AdWords for video.
YouTube + AdWords: The emotion of video meets the
science of online advertising.
Jumpstart Your Traffic with an Ad Campaign
Success Story: Ceilume
Ceilume is a family business that has made
decorative ceiling tiles for more than 60 years.
Ceilume’s president, Ed Davis, started with YouTube
video ads in 2006 and his ‘Can I Afford a coffered
ceiling’ video has reached more than 293,000 total
views and helped generate more than 1 million
channel views on YouTube.
See the Ceilume channel at:
www.youtube.com/ceilume
“
YouTube generates 5 percent of our sales
and 40
percent of our impressions. At the same time, YouTube
consumes only 7 to 8 percent of our marketing budget.”
Ed Davis
President, Ceilume
www.youtube.com/ceilume
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