3xLOGIC VIGIL Server - Manual (Page 105)

People Counting
Video Analytic People Counting can be used to accurately measure the unpredictable nature of pedestrian traffic in a
given area. This data can then be used for various applications such as:
Performance Metrics
People counting metrics can be used in conjunction with Point of Sale data to generate store per-
formance metrics such as Conversion Ratios.
Promotional and
Advertising
Assess the effectiveness of advertising campaigns versus the corresponding increases or decreases in
pedestrian traffic.
Staffing Optimization
Evaluate staffing needs based on customer traffic to best optimize employee costs while still main-
taining targeted customer service levels.
Camera Placement
People counting requires a dedicated overhead view camera mounted above the entryway to be monitored. Dis-
tance from the entry is dependent on the height of the ceiling with the goal being a wide field of view.
Camera Positioning Guide Camera Field of View
3xLOGIC's VIGIL Server 7.1 User Guide
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