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Working with color, Working with color 4-2, General guidelines 4-2 – Tektronix PHASER 380 User Manual

Page 120

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4

Printing: Beyond the Basics

4-2

Phaser 380 Color Printer

Working with color

Whether you are producing color reports, memos, graphs, charts, overhead

transparencies for presentations, color handouts, or design comps, there are

a few things to keep in mind when using color.

A large area of color looks more saturated (brighter) than a small

area of the same color.

A color looks brighter against a dark background than it does

against a white background.

Colors look different due to the background color or to the

surrounding colors.

The appearance of a color varies with the type and amount of

light, for example ßuorescent lighting versus sunlight.

General guidelines

Keep a document or design simple and consistent.

Select colors that look good together and that reinforce your

message.

Check your application for standard palettes to get you started.

Use a color scheme of Þve or six shades, and in a series of images,

use the colors in a consistent manner throughout the series.

Use color to highlight the most important information, such as a

bar or pie segment in a chart or graph.

Use color to show relationships between objects, such as a range of

values. Objects with a similar meaning or value should be in

similar colors.

Use color as graphic elements in the design of newsletters, logos,

and brochures.

Avoid red and green combinations; these colors are hard for

people with red/green color blindness to distinguish.