Building a format – Avery Dennison PCL User Manual
Page 6
4 •••• Users Guide
PAXAR PCL
Building a Format
There are some important terms that are used when building a format which are defined
here.
Pull Direction - The pull direction is used to describe one side or dimension of a
tag/label. The pull direction is the direction that the stock travels through the
printer.
Web Direction - The web direction is used to describe another side or dimension of a
tag/label. The web direction is best illustrated by the width of a roll of stock.
The web direction is the dimension that is directly related to the print head.
WEB
WEB
PULL
INSIDE EDGE
The pull and web directions are very important when laying out a tag / label. If these
dimensions are not determined correctly then the orientations of the fields that are
placed on the tag/label will be incorrect.
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