Epson 440 - Manual (Page 107)

Orientation
Use this setting to specify the direction of printing on the page,
Portrait or Landscape.
Reduce or Enlarge
Use this setting to reduce or enlarge the size of your image.
Printable Area
Select Maximum to make your printout as large as possible on
the paper. Select Centered to position your printout at equal
distances from the edges.
Defining a Custom Paper Size
If your paper size is not included in the paper size list in the
Page Setup dialog box, follow the steps below to define a
custom paper size.
1. In the Page Setup dialog box, click Customize.
The following dialog box appears:
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Using the Printer Software for Macintosh 6-19