Google Grants Account Creation Guide - Manual (Page 9)

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we created two ads for our Nutcracker ad group.
As you can see, these two ads were directly connected to our keywords. Because both of
these ads spoke directly to our target audienceʼs needs, they clicked on them, bringing
us excellent ticket sales and sold-out performances.
* Negative keywords: You can create negative keywords by preceding an unwanted keyword with a
hyphen. This technique works to limit the display of your ad on searches that don't apply to your
organization and is covered in greater depth later in this guide.
Nutcracker in Melrose
The Melrose Ballet Performs
The Nutcracker. Buy Tickets Now.
www.MelroseBallet.org
The Nutcracker in Melrose
See this Holiday Classic.
Performed by The Melrose Ballet
www.MelroseBallet.org