Google Grants Account Creation Guide - Manual (Page 12)

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Chapter 3: From Goals To Campaigns
Identify advertising goals
Before you start building your campaigns, itʼs important to think about your goals and
develop a plan for your AdWords advertising to turn these goals into campaigns.
Ask yourself the following questions to get a better picture of how you should set up your
account to maximize your AdWords success.
The Google Grantee needs assessment:
o What does your organization offer?
o What do you want to achieve with your
advertising?
o Whoʼs your main audience?
o Where do you provide services?
Tip: Review the example on the next page and then use Worksheet 1 on the page that
follows to complete your own needs assessment.