An in-depth example, What does your organization offer, What do you want to achieve with your advertising – Google Grants Account Creation Guide User Manual
Page 13: Whoʼs your core audience, Where do you provide services
13
An in-depth example:
Letʼs explore how the San Francisco Kids Club, a youth services organization, might
respond to our questions.
What does your organization offer?
Tip: Use your website as a guide to all the services your organization offers.
1. Educational Assistance
a. Homework assistance
b. Academic Tutoring
i. Math
ii. English/Reading
iii. Science
2. Arts Programming
a. Classes
i. Visual Art Class
ii. Creative Writing Class
iii. Acting Class
3. Sports, Fitness and Recreation Opportunities
a. Citywide Sports Leagues
i. Basketball
ii. Football
iii. Soccer
What do you want to achieve with your advertising?
1. Get more youth involved in our programs
2. Recruit volunteers to help run our programs
3. Increase attendance at our fundraising events (such as our golf
tournament)
Whoʼs your core audience?
1. San Francisco parents
2. San Francisco youth
3. San Francisco residents interested in volunteering
Where do you provide services?
San Francisco, California
Tip: Complete your own needs assessment on the next page.
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