Google Grants Account Creation Guide - Manual (Page 26)

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Worksheet 3: Create targeted ads
Ad Text:
Ads using Latin characters can contain, including spaces, 25 characters for the title, 70
characters for the ad text and 35 characters for a display URL. If you create ads using
non-Latin characters, please be aware that the character limit may vary.
Display URL:
If your display URL is too long, you may consider using a shortened version of your URL,
such as your homepage. The display URL should have the same domain (such as
example.com) as your landing page.
Tip: Whenever possible, take users to the exact page they need on your site instead of
your general home page. Also, use the template below to write your first two ad texts.
Write two sample ads for one of the ad groups you created in Chapter 1. Try to include
keywords in your headlines, descriptive ad text, and specific destination URLs.
Sample Ad 1:
Sample Ad 2:
__ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __
(25 characters)
__ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __
(35 characters)
__ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __
(35 characters)
__ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __
(35 characters)
__ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __
(25 characters)
__ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __
(35 characters)
__ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __
(35 characters)
__ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __
(35 characters)