Google Grants Account Creation Guide - Manual (Page 11)

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people looking for exactly what we had to offer so that we could ensure that we had a
strong click through rate (CTR) and quality score. To finish building our account, we
created two ads for our _____________ (theme) ad group.
As you can see, these two ads were directly connected to our keywords. Because both of
these ads spoke directly to our target audienceʼs needs, they clicked on them, bringing
us ______________ and _____________.
_________________
_________________
_________________
www.__________.org
_________________
_________________
_________________
www.__________.org