Chapter one: overview – Google Grants Account Creation Guide User Manual
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Chapter One: Overview
Whatʼs Google Grants?
Google Grants is a program is designed to help organizations grow and increase
their positive impact by providing them with free advertising on Google.com.
Because youʼve received a Google Grant, your organization has the opportunity
to create and maintain your own Google AdWords account – free of charge.
Whatʼs Google AdWords?
Google AdWords is an online advertising program where AdWords ads are
displayed alongside search results on Google.com. When you create an
AdWords ad to run on Google, you choose the keywords for which you would like
your ad to appear.
The pricing for AdWords is cost-per-click (CPC), meaning that advertisers select
how much theyʼre willing to pay for a click to their ad, and are only charged when
a click occurs.
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