Create ad groups within each campaign, Example – Google Grants Account Creation Guide User Manual

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Create ad groups within each campaign

Ad groups let you organize your campaigns into more narrow segments. Each ad group
should have one common theme such as a single product or service that you offer.
Having specific ad groups allows you to pair the most appropriate ad with corresponding
keywords. Your organization will have its own needs, so create as many ad groups as
you need per campaign. Remember: More specific ad groups tend to perform better than
general ones.

Example:

Campaign - Arts Recruitment

Ad Group - Acting class
Ad Group - National fine arts contest/art show
Ad Group - National photography contest

Campaign – Sports Recruitment

Ad Group - Basketball
Ad Group - Football
Ad Group - Soccer

Campaign - School Recruitment

Ad Group - Math tutoring
Ad Group - English/Reading tutoring
Ad Group - Science tutoring

IMPORTANT NOTE:
Avoid lumping all of your keywords into one ad group. Accounts with multiple
keyword themes in one ad group will not be approved. Creating specific ad
groups for your various keyword themes will make your ads more relevant and
enhance your accountʼs performance.