Google Grants Account Creation Guide - Manual (Page 16)

16
Worksheet 2: Turning goals into campaigns
Different organizations have different needs. With AdWords, youʼll be able to create the
number of campaigns and ad groups that your organization requires. If you have just a
few offerings or goals, you can probably just create one campaign. However, if you have
a number of offerings or goals, youʼll likely need multiple campaigns.
Start by naming your first campaign(s) and by listing the goal associated with each
campaign. If you are only going to have one campaign, you can skip to step 3.
Campaign # 1 Name: _____________________________________________________
Campaign Goal: _________________________________________________________
Campaign # 2 Name: _____________________________________________________
Campaign Goal: _________________________________________________________
Campaign # 3 Name: _____________________________________________________
Campaign Goal: _________________________________________________________