Google Grants Account Creation Guide - Manual (Page 7)

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Your ad groups:
o Will each have one theme and their own unique set of keywords and
corresponding ads.
o Are where you set your cost per click (CPC) bids for your keywords. You can
either set different CPCs for each of your keywords or just select the same CPC to
apply to all keywords in your ad group.
Tip: See at an example of the thought process and building blocks to create a high-
performing ad group by reading the Ad Group Success Story on the following page. Then
create your own story of success before moving on to design the structure of your
account.