Google Grants Account Creation Guide - Manual (Page 35)

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Chapter Seven: Submitting Your Account
Youʼve put together your AdWords account, now itʼs time to make sure that your account
is ready before you submit your account for review. Please follow the checklist below and
submit when youʼve completed all of the steps.
Account Settings Checklist:
___ All of the daily budgets in my account combined add up to no more than $329 USD.
___ I have only created keyword targeted campaigns (no placement targeting).
___ I have set my geo-targeting as specifically as possible.
___ I have opted out of the search or content network and am only targeting Google.
___ All of my keyword bids are set to $1 USD or less.
___ I have not submitted my credit card information to the AdWords system.
Account Structure Checklist:
___ I have not lumped all of my keywords into one ad group.
___ I have 2-3 ads for every ad group I have created.
___ I have only one keyword theme within each ad group I have created.
___ Each keyword is in my account only once.
___ I have separated my keywords into different ad groups according to theme.
Ad Text Checklist:
___ All of my ads include a call to action within the ad text (e.g. 'Donate Now', etc.).
___ There is a strong correlation between my ads and the keywords that trigger them.
Keywords Checklist:
___ I have used negative keywords to prevent my ad from showing on searches that do
not pertain to the services I offer (e.g. buying, order, shipping, etc.).
___ I have not included any keywords that are too general when used alone (e.g. help,
community, poverty, Africa, New York, donations, donate, children, poor, violence, etc).