Google Grants Account Creation Guide - Manual (Page 14)

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Worksheet 1: Organizational needs assessment
Design your advertising plan by answering some questions about your needs.
1) What does your organization offer that people searching on Google could
benefit from?
e.g. Math tutoring, free lesson plans, volunteer opportunities, etc.
1. ________________________ 3. ________________________
2. ________________________ 4. ________________________
2) What does your organization need that people searching on Google could
provide?
e.g. Clothes, volunteer support, etc. (Try to engage constituents before requesting
donations)
1. ________________________ 3. ________________________
2. ________________________ 4. ________________________
3) Who do you want to target?
e.g. Children interested in homework help, parents interested in parenting resources, etc.
(Be specific, and keep in mind that you may need different ads for benefactors and
beneficiaries.)
1. ________________________ 3. ________________________
2. ________________________ 4. ________________________
4) Where do you provide services?
e.g. Your city, state, nationwide, etc. (This depends on the scope of your organization)
1. ________________________ 3. ________________________
2. ________________________ 4. ________________________
Tip: Answers to questions 1 and 2 can provide themes for ad groups or campaigns.
Answers to question 3 show you groups that may benefit from different ads or ad groups.
Answers to question 4 show you what your geo-targeting settings might be.