Google Grants Account Creation Guide - Manual (Page 23)

23
Negative Matching
Use a hyphen: -teddy
If your broad match keyword is bears and you don't want your ad to show for teddy
bears, add the negative keyword -teddy.
You can specify keywords as negative matching by preceding an unwanted keyword with
a hyphen. This technique works to limit the display of your ad on broad match searches
that don't apply to your organization. For example, if our endangered bear organization
wanted to run on the broad-match keyword bear, the following negative keywords should
be listed to avoid showing on unrelated queries:
-chicago
-berenstain
-bad news
-teddy
-claw
Example:
Let's look at our final keywords and the match types that we have chosen for the acting
ad group we created.
Keywords for acting ad group:
“Acting classes”
“Acting lessons”
Free acting classes
Free acting lessons
Kids acting classes
Youth acting classes
“Acting class”
[Acting]
Learning how to act
- Film
- Commercial
- Colleges
- Monologues
- Movie
- Television
- Jobs