Google Grants Account Creation Guide - Manual (Page 6)

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Chapter Two: Account Anatomy
Google AdWords accounts consist of three main parts: the account, campaigns within
the account, and ad groups within each campaign.
Each part of an AdWords account has its own unique features.
Your account:
o Is associated with a unique email address, password, and Customer ID.
o Has an overall daily budget of $330. It is impossible to exceed this limit and youʼll
never be charged for any spend in your account once itʼs activated.
Note: Your account will contain features, such as the ability to create site-targeted campaigns. Please
ignore these features; they are not available within the Google Grants program.
Your campaigns:
o Are where you choose your daily budget, geographic and language targeting, and
end dates for your ads. If you would like to segment your budget, target different
geographic areas, or schedule different ads, you may want to create more than
one campaign. .
o Are where you can create thematically related ad groups.