Google Grants Account Creation Guide - Manual (Page 20)

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Step 2: Regroup
Next, scan your initial brainstorm list and ask yourself some basic questions. Which
keywords express the same concepts? Which keywords donʼt fit thematically with the
others? This will help you group your keywords by topic. Each of these topics is going to
be an ad group, with specific ads.
Some topics may be very broad, like acting or plays. In these cases, you may need to
further divide your keywords into more specific groups, like acting classes or
Shakespeareʼs plays. For example, place keywords relating to acting classes in one ad
group, and keywords relating to playwriting, auditioning or directing in other ad groups.
Because youʼre grouping your keywords into specific topics, itʼll be easy for you to write
ads that closely correspond to your keywords.
Example:
Campaign: Arts Recruitment
Ad Group: Acting Classes
Possible keyword groupings:
Directing ad group:
Directing
How to direct
Miscellaneous ad group:
Musicals
Play writing
Broadway shows
Community Theatre
Community Theater
Auditions
Plays
Acting ad group:
Acting classes
Acting lessons
Free acting classes
Acting
Learning how to act
Acting school
Improvisation ad group:
Improvisational Acting
Improvisational theater
Comedic improvisation