Google Grants Account Creation Guide - Manual (Page 15)

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Translate your advertising goals into campaigns
Once youʼve identified the goals for your AdWords campaigns, itʼs time to put your plan
into action. We recommend structuring each campaign around just one goal, such as
recruiting volunteers.
Remember to keep your audience in mind:
• Target only the locations where you offer services.
• Target the language in which your ads are written.
• If you have an international audience, separate your campaigns by country.
• Give each campaign an appropriate name, such as its goal. This makes tracking
and editing your campaigns much easier later on.
Example Campaign Goals:
1. Recruit more youth into our art program
2. Recruit more youth into our sports program
3. Recruit more youth into our school program
Tip: Translate your organizationʼs goals into campaigns on Worksheet 2 found on the
next page.