Worksheet 2: pick the right keywords – Google Grants Account Creation Guide User Manual

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Worksheet 2:

Pick the right keywords

Build an effective keyword list for the campaign you worked on in Chapter 1.

Step 1:

Brainstorm

List any keywords that a user looking for your services would type into the Google search
box.

Step 2:

Regroup

Separate your keywords into different ad groups, ensuring that there is only one theme
per ad group.

Theme:

Theme:

Step 3:

Refine

Cut any irrelevant, unclear, duplicate, or generic keywords from the list above. Then, use
keyword matching to achieve more precise targeting and improve ad performance.