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Chapter 1 - introduction, Overview, Applications – Adtec digital TBGS w/adManage User Manual

Page 6: Benefits, Feature highlights

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Chapter 1 - Introduction

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Chapter 1 - Introduction

Overview

The Traffic & Billing Gateway Server and adManage Control

application is at the core of the Adtec adVantage Enterprise Ad Insertion
Solution. adManage coordinates the complex flow of media and data
across the enterprise and streamlines the process of getting the
right ads, schedules and verifications to the right places at the right
times, resulting in high customer satisfaction levels and increased
revenues. Cable and Broadcast operators looking for a turnkey content
management solution will find unmatched value in the powerful server
architecture, SQL database and full complement of user definable
alarms providing notification via e-mail, text messaging, paging as well
as visual alarming via the browser.

Applications

Cable Digital Ad Insertion: In a cable ad insertion enterprise,
there are likely to be several different types of headends with varying
levels of connectivity available. From networked LAN/WAN to satellite
to disconnected remote, the TBGS with adManage can bring them all
together seamlessly. Compatibility with other ad insertion systems is
standard innovation at Adtec.

Broadcast Digital Ad Insertion: The TBGS and adMantage
supports the broadcaster, whether the channel is analog, serial
digital or all digital. Ad insertion is performed by Adtec’s scalable
single-channel Duet or Duet-SDI. Since each Duet is a single-channel
modular unit that is totally self-contained, the system is fault tolerant
by design.

Digital Program Insertion into Transport Streams: For the
all-digital headend, adManage transparently delivers media and
schedules and retrieves verifications and status monitoring in the DPI
environment just as in any other type of headend. Adtec is compliant
with the Cable Labs VOD and SCTE encoding standards, ensuring
that your investment is future proof.

Benefits

• Centralized control and system monitoring for your whole
enterprise.

• Prioritized content management distribution to get commercials
where they are needed next.

• Alarm Status via email, text messaging or paging so you are
always informed of what is going on.

• Real time system status of insertion verifications.

• Support hundreds of channels at multiple headends so the system
grows with your needs.

Feature Highlights

• Media Management with missing content monitoring.

• Interconnect commercial ad insertion with media management,
schedule merging and verification splitting between interconnect and
local T&B.

• Schedule management

• Verification management

• Log File and Ready File management

• SQL Database interface for eyeMonitor

• Alarm management of email, pager and text messaging with user
defined rules based on time, date and system conditions.

• Browser interface gives access to adManage from any computer
on the network.

• Evergreen content to each headend for material that is always
available.

• autoDialer back channel redundancy for schedule distribution,
verification and log file retrieval from the headends and central
office. It can also be used with disconnected headends over dialup to
manage schedules and verifications.

• Purge content from a headend or from the whole system.

• Archive content / system management for future use.

• Premerge services import schedules from different sources and
update file names.

• Easily identify missing content from each ad inserter.