Brother P-TOUCH 3.1 - Manual (Page 156)

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Note:
Selecting for a text object and then rotating the object (Click here) makes
it possible to produce vertical text that reads from top to bottom.
Click this button to close the dialog box and apply the selected settings.
[Font] tab:
Click this tab to display various settings which let you change the font and effects applied to the
text in the selected object.
Click here for more details.
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