Brother P-TOUCH 3.1 - Manual (Page 126)

Category:
Select the shape that you wish to use for arranging the text.
Orientation:
Click the button which shows the desired orientation of the text.
(1) The text is always positioned upright and perpendicular to the guideline.
(2) The text is always positioned upright.
(3) The text is always positioned rotated clockwise.
(4) The text is always positioned upside-down.
(5) The text is always positioned rotated counterclockwise.
(6) The text is always positioned upside-down and perpendicular to the guideline.
Spacing:
Click the button which shows the desired spacing between the characters.
(1) The spacing between the text is small.