Google YouTube Creator Playbook Guide Education - Manual (Page 8)

8
Category Overview
Important Features and Category Trends for YouTube EDU
There are a variety of benefits associated with becoming an active part of the YouTube EDU community:
Access: YouTube EDU gives your channel the opportunity to be viewed by a broader audience.
• Access to schools: Thanks to ‘YouTube for Schools’, all of the channels within YouTube EDU are viewable
by schools around the world that have this feature enabled, giving your videos a larger potential
audience.
• Additional feature opportunities: All content within YouTube EDU is searchable via both direct search
at YouTube.com as well as EDU-only search at YouTube.com/EDU. This portal features EDU-only channels
broken down by category and subject, and includes access to a directory showcasing all EDU channels.
Popular content may also be featured on our landing page.
• EDU features: Our Primary, Secondary and Higher Education content creators have access to a unique
set of EDU metadata fields for their videos. These provide greater granularity around tagging
educational content. Read the ‘Video Optimization’ section for more information.
Longer watch time: We see longer session watch-time among certain subsets of educational content,
including the Primary, Secondary and the Higher Education categories.
Creative Commons: Four million creative commons videos on YouTube are just waiting to be reused,
remixed, and reimagined – more videos than anywhere else in the world. Anyone, anywhere can edit, build
on and republish the library’s videos for free thanks to the Creative Commons Attribution license, otherwise
known as CC BY. Learn more here: www.youtube.com/t/creative_commons