Google YouTube Creator Playbook Guide Education - Manual (Page 25)

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Curricula on YouTube
For education channels that feature multi-part lessons or
courses completed across several videos, it is important to
optimize and organize content for this curriculum on
YouTube.
Creating a curriculum experience can be achieved in a
variety of ways, including packaging and editing,
annotations, metadata, and playlists.
Filming and Editing
Any video can be used as part of a curriculum, but videos
that are intentionally produced with this format in mind
help viewers navigate the course.
Filming Curriculum Videos
• Plan out how the videos will be organized on your
channel page. In the long run, this will help you to
create a cohesive, easily navigable experience for your
viewers.
• If possible, explain early in the video what part of the
curriculum the video covers and if the viewer should
have watched another video first.
• Capture intros and outros from the
primary instructor. Encourage the instructor
to use in-video messaging about the
curriculum.
• Include direction at the end of the video for the next
appropriate video in the series.
Packaging & Editing Curriculum Videos
• Use graphics and text to complement your
footage.
• Packaging, such as title cards, can be used to
reinforce the curriculum in place of in-video
messaging from the instructor.
• Consider editing long form content into smaller
segments to form a playlist. Each video should
still be presented within the context of the
curriculum.
Building a curriculum experience
• /StanfordUniversity clearly outlines the video’s
lesson and how it fits into the broader course.
How can I build a curriculum experience with a YouTube channel?
See Playbook Sections:
Annotations, Metadata, Playlists