Google YouTube Creator Playbook Guide Education - Manual (Page 21)

21
Tent-pole Programming
How does an education channel take advantage of tent-pole events?
Tent-pole programming is just as important for
education as other pop-culture categories. When you
create content around tent-pole events and then
optimize those videos, you increase your video’s
visibility by tapping into trending topics. Remember,
tent-pole programming is about creating and
curating the right content at the right time.
Education channels should plan their programming
schedule to provide educational content around
these events.
Content for Topical Events and What’s Trending
• /Thnkr and /numberphile (shown below)
capitalized on trending news stories like the
Olympics and the discovery of the Higgs Boson
for their videos, offering an educational take on
topical events.
From Holidays to Cultural Events to Topical Stories
EDU channels can take academic perspectives on
tent-pole events and topical stories. From
Independence Day and Chinese New Year to the
Olympics and the World Cup, there are plenty of
opportunities to create tent-pole videos. Find the
right events that make sense for your content and
audience.
• Release educational content about historical
figures or events just in time for a relevant
anniversary or birthday.
• Create a video that dives into the science behind
the latest health trend.
• Produce a video that addresses the physics of
fireworks for July 4th.
• Analyze the math behind the latest new stories
about the economy.
See Playbook Sections:
Tent-pole Programming, Playlists