Google YouTube Creator Playbook Guide Education - Manual (Page 28)

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Curricula on YouTube
‘Course Playlists’ are available for YouTube EDU
channels
As an EDU partner, if you utilize the EDU-specific metadata
features that are available, you’ll also have access to a
special EDU-specific UI for course playlists.
• /Harvard uses the EDU course playlist feature that
helps curriculum-based channels feature coursework
on the platform.
Using the Channel Feed to Promote Your
Curriculum
Education channels producing curriculum content
can use the channel feed to help promote these
curricula. Additionally, channel feed can be used to
curate content for an existing subscriber-base.
• Curate your library in such a way that you inspire
users to explore more videos or lessons on your
channel.
• Using the ‘channel post’ feature, use your feed as
a promotional tool, encouraging subscribers to
explore new lessons. Create posts with playlists
attached that promote existing lessons to new
viewers.
• Use the feed to announce when new lessons or
parts of a series have been added to the channel.
• Use supporting text in your channel posts to help
explain how a recent upload or playlist fits into a
broader curriculum or lesson plan.
• Consider setting a schedule for your feed that
highlights videos from various lessons on your
channel on certain days of the week.
• Use ‘liking’ to feature specific videos from your
library in your channel feed.