Google YouTube Creator Playbook Guide Education - Manual (Page 11)

11
Category Overview
Programming Strategies for Education Content
Okay, so we’ve learned that EDU channels vary across content style, content scope, and programming
strategy. At this point, you also have a better understanding of the YouTube EDU landscape, and how your
channel fits into that broader picture. So, now what?
All of these details collectively inform how you think about strategies and optimizations for audience
development.
Different Optimizations for Different Channel Strategies
There are some EDU strategies and optimizations that are relevant for every type of educational content
creator. There are others, however, that are more relevant for a specific subset of creators.
For example, if your programming is academic or course-based:
• Content organization and setting up your channel for easy navigation are essential considerations.
• It is important to utilize annotations, metadata, and playlists to help the viewer navigate through the
videos in a sequential course.
If you’re producing standalone, edutainment videos:
• Topicality and tent-pole events are each crucial for your programming strategy.
• Content organization, while important for all types of creators, is less important for standalone,
edutainment videos in comparison with course-based channels.
In the next section, EDU Strategies and Optimizations, we’ll dive deeper into specific strategies.