Google YouTube Creator Playbook Guide Education - Manual (Page 38)

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Teaching Through Interaction
How can I build a conversation around my videos?
See Playbook Sections:
Calls to Action
Like in the classroom, the best learning happens when
students are engaged and interact with the lesson.
Education channels should create content that encourages
interaction and dialogue around their videos.
Calls to Action and Questions in the Video
• Ask specific questions to the viewer in the video.
• You can set up your account so that you’re notified
when viewers comment on your videos.
• Have viewers leave questions about the video in the
comments and spend time responding to the best
questions. Users will be notified when you respond.
• Encourage viewers to explore the current topic further
in another video of yours.
• Some successful education channels create videos in
response to their audience’s questions or audience
suggestions for topics to be taught.
Building Conversation through comments
• /mbrandl11 responds to viewer questions