Google YouTube Creator Playbook Guide Education - Manual (Page 13)

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Educational Principles for YouTube
Learning on YouTube relies on effective instruction.
Whether you are teaching in person in a traditional
classroom setting, or virtually on YouTube, sound
educational practices will help your learners get more
out of your lesson.
Throughout this section, we’ll dive into the following
topics:
• Addressing misconceptions about a topic
• Using multiple approaches and examples to
teach the same topic
• Using visuals to support learning
We’ll provide some examples of how YouTube
creators have applied these principles. Try some of
these out and feel free to experiment with your own
tried and tested techniques!
Address Misconceptions and Tap into Common
Curiosity
Learners often think they understand a topic when in
fact they harbor basic misunderstandings. For
example, many people think seasons are the result of
variations in the distance between the Earth and the
Sun (when in reality, it’s due to the tilt of the Earth).
How do you get your audience to engage enthusiastically
with a particular topic? One approach is to confront
common misconceptions they may have. Encourage your
audience to stretch their imagination and “think about
thinking.” In the process, they will grow more attuned to
their internal thought processes, which in turn may enhance
their learning.
Addressing Misconceptions
What are some strategies for effective instruction?
If you address misconceptions within your videos, you
will not only create an engaging video, but you will
also be able to create compelling metadata for your
viewers to click.