Video optimization – Google YouTube Creator Playbook Guide Education User Manual
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Video Optimization
In the case of
single, self-contained edutainment videos:
•
Use compelling titles that leverage search trends.
•
Consider formulating your titles as questions.
Compelling titles for single, edutainment videos:
•
•
Titles leverage search keywords
•
Descriptions
The metadata description is used both to help YouTube
index the video and to give viewers additional information
about your video. These fields give you the opportunity to
let your audience know about additional videos that are
part of the course or lesson, and browse other
thematically-related videos they should watch.
It’s useful to include:
•
1-2 brief sentences describing what the video is
about, what viewers can expect to learn, and/or
how it will be shown.
•
Relevant links - including channel page, link to
subscribe, and social media channels.
If you’re writing descriptions for academic courses
or lessons:
•
Use a consistent structure or template for your
descriptions across all videos for a particular
course or lesson.
•
Link to the next video in a lesson or course.
•
Link to the first video in a series, i.e., “Start with
Lesson 1 before watching this video - click here!”
•
Link to the full lesson if the video is a smaller
segment of a longer one.
•
Include the instructor’s name.
If you’re writing descriptions for single, self-
contained edutainment videos:
•
Link to thematically-similar videos.
•
Link to related content including sites, videos,
and articles.
Remember that it is a violation of YouTube Terms of Service to use misleading metadata on your
videos.