Google YouTube Creator Playbook Guide Education - Manual (Page 22)

22
Tent-pole Programming
Tent-pole Playlists and Channel Feed Curation
Education channels can also create tent-pole playlists
featuring content from their channel or others that is
relevant to a tent-pole event. Older videos that are relevant
to a tent-pole event can be curated by the channel to be
featured in their feed for subscribers.
• Feature tent-pole playlists you’ve assembled in your
channel feed by using the ‘channel post’ feature.
• Provide context by adding text to channel posts
highlighting why you’ve chosen this specific video or
playlist for your subscribers.
• ‘Like’ videos from your channel to resurface them in
your channel feed during opportune tent-pole events.
Examples
• /Thnkr (shown in the top right) created videos and
playlists around July 4th and the RNC and DNC events.
• YouTube curated Titanic content (shown to the right)
from educational and news channels into a playlist for
the 100-year anniversary.
• /numberphile created a video about the number 11
for the date 11.11.11. The channel uploaded it on Nov
8th to have the video available leading up to the
actual date of the event.