Google YouTube Creator Playbook Guide Education - Manual (Page 36)

36
Video Optimization
Transcriptions and Captions
Accessibility is becoming increasingly important in the classroom. Captions make your videos easier to comprehend
for English as Second Language (ESL) learners, as well as students with special needs. In general, if you offer
translations for your videos, it increases your videos’ international appeal, allowing you to reach viewers across the
globe.
Are you creating videos for a particular educational institution and/or setting? If so, this is yet another reason to
make use of transcriptions and captions, as many educational institutions require materials to be captioned before
they can be used in the classroom.