Google YouTube Creator Playbook Guide Education - Manual (Page 23)

23
Tent-pole Programming
Core standards and Courses as Tent-pole Programming
For academic channels, core standards and course-based
timelines can act as the right tent-pole programming
strategy that will help plan your programming calendar.
Create, publish, and curate content to tie into the courses
offered and followed in schools across the country. Create a
playlist of videos that will supplement these lessons.
Core standards: Some classes have a specific rubric they
follow across the whole country, such as AP courses, IB
courses, and national exams.
Course-based: Similarly, with standards such as AP and IB
tests, state exams and the SAT, teachers across the country
often follow a similar curriculum. So, think about what type
of content is relevant at any given point in time, and create
content that can be used and shared by multiple teachers
to teach a common concept.
To understand what kind of lesson material is needed
for curriculum-based tent-pole programming, you
can search for content that is covered by standardized
tests.
Here are some examples:
• AP Physics
• Singapore Primary School Leaving Examination
– Math
• California Department of Education Curriculum
Standards