Google YouTube Creator Playbook Guide Education - Manual (Page 18)

18
Producing Educational Videos
Long Form Content
Educational videos can often be long-form, especially if
they’re lecture-based. So, how do you make these videos
more consumable and accessible for your audience?
Consider editing your videos in various ways for posting on
YouTube.
• Create shorter videos - teasers, clips, and trailers - to
supplement and direct viewers to the full versions.
These abridged videos may act as doorways for
curious viewers who can then commit to the full-
length version. Viewers often find these smaller,
bite-sized videos to be more shareable, and they
frequently reach a wider audience.
• Try cutting up a long lecture into three or four shorter
videos. Place these clips in a playlist, giving the viewer
a long-form experience across multiple videos.
• If you have archived content, consider utilizing
playlists to organize these videos.
• Education channels can use the ‘start and end time’
features, allowing you to create playlists that feature
specific time frames from videos within the playlist,
instead of the full videos.
• See the ‘Course Playlist’ feature available to EDU
partners on the next slide.
• StanfordUniversity uploaded two versions of the
2005 Steve Jobs commencement speech - a full
version included an introduction by the
president, and the other video was edited to just
feature the speech. The edited version has over
15MM views, whereas the full version has 1.2MM.