Google YouTube Creator Playbook Guide Education - Manual (Page 17)

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Producing Educational Videos
As you create or repurpose your own existing
educational materials for YouTube, think about how
you can apply production techniques to transform
your lesson into the best video it can be! Think about
how you can effectively utilize intros, outros,
cutaways, and supplemental footage throughout
your videos to create an engaging, compelling
experience for your viewers.
Packaging and Graphics
• Consider using graphics, transitions, and other
packaging to enhance videos, create structure, or
highlight key conclusions.
• Package your educational videos with title cards
to explain various sections or help convey what
part of the course a video represents.
• Providing additional information and tips, posing
questions, or simply explaining the concept in a
different way can help make a traditional lecture
video more engaging and effective for viewers.
• In the previous section, we discussed how visuals
can improve the effectiveness of teaching; the
graphics used to package your content can work
in the same way.
Editing Videos Filmed in the Classroom / Lecture Hall
• Just posting lesson footage can be effective, but try to
capture additional, supplemental footage with the
professor, teacher, or speaker being featured in the
video. You can use this footage to create intros or outros
for the lecture, specifically designed for the video
format.
• Consider using cutaway shots to the chalkboard or the
slide being presented. Cutting back and forth from the
speaker to full frame of the slides or chalkboard can
help translate a traditional classroom into a video
experience.
Calls to Action (CTAs)
• Filming intros or outros with the teacher can provide a
context for including CTAs in the video. CTAs may help
users find more videos related to the lesson or
encourage them to subscribe to the channel.
• Graphics can also be designed to include CTAs.
Multiple camera angles
• /MIT uses multiple camera angles in lecture series
videos