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Category overview, Introduction – Google YouTube Creator Playbook Guide Education User Manual

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Category Overview

YouTube EDU (

youtube.com/edu

) is home to high quality educational content from around the world. Our

vision is ambitious: to provide a vibrant, global platform where anyone, anywhere can learn – or teach –

anything they want. Whether you are a teacher by profession, a gifted storyteller looking to inspire an

audience with your passion for a particular topic, or simply curious about the world around you, YouTube

EDU is the place for you. We encourage you to continually discover, create, and share educational videos

with the world through YouTube.

This Guide is designed specifically with education creators in mind – to help you understand education-

specific YouTube features, programs, and audience development strategies so that you can be successful on

the platform. In order to get acquainted with all things YouTube EDU, let’s first take a look at our general

education categories and then dive into some of YouTube’s educational resources.

Educational Categories:

Pre-K, Example:

Sesame Street

Channels with content geared towards early

childhood learning

Primary and Secondary, Example:

Khan Academy

Channels that complement school curriculum

Higher Education, Example:

MIT

Channels from top educational institutions,

including colleges and universities around the world

Lifelong Learning, Example:

Big Think

Channels intended for continued learners,

showcasing a diverse array of niche content

Introduction