Google YouTube Creator Playbook Guide Education - Manual (Page 16)

16
Producing Educational Videos
How can I produce more effective videos for YouTube learners?
See Playbook Sections:
Captivate Your Audience,
Calls to Action, Playlists
Learners watch YouTube videos both in and out of the
classroom, so your videos must be able to keep their
attention.
Creating a great education video means hooking the
audience with your concept early and structuring the rest
of the video to keep them watching through to the end.
Hook the viewer early
For education channels, here are some compelling
strategies to employ early on:
• Entice the viewer with a thought-provoking question
or problem that you’ll be exploring and solving in the
video.
• Explain what the viewer will be learning if they watch.
• Preview or ‘tease’ compelling aspects of the video in
the opening.
• Set up a compelling example that you’ll refer back to
throughout the lesson.
For academic channels, specifically:
• Outline the lesson so viewers know what to expect
and how it will be taught (teaching methodology
used).
• If your videos are course-based, it should be clear as to
how this lesson fits into the larger course in the first
few moments of the video. Are there prerequisites
viewers should watch first? If so, direct them to those
videos.
• /1veritasium starts with a question to intrigue his
viewers.
• /PlayPianoKing starts off by playing the piece to
be taught.