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Influencing results rankings, Setting up result biasing – Google Search Appliance Getting the Most from Your Google Search Appliance User Manual

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Google Search Appliance: Getting the Most from Your Google Search Appliance

Search Experience

48

Influencing Results Rankings

The Google Search Appliance enables you to influence the order in which the Google Search Appliance
ranks search results with its result biasing feature. Result biasing helps ensure that users see results
that are relevant to their interests or roles.

For example, given the search term “AltoStrat,” you might want code or design documents to appear
high in search results for the engineering group, while you might want product specifications to appear
higher for the marketing group. The following figure illustrates two different search results rankings for
the same search term, “AltoStrat.”

Because result biasing is specific to a front end, you can aim result biasing at a specific group of users.

The Google Search Appliance provides three ways for you to influence results ranking:

Source biasing—based on how documents in a collection match certain URL patterns that you
provide, or the way documents are fed from a data source.

Date biasing—based on document date.

Metadata and entity biasing—based on metadata or entities associated with documents.

Because increasing the relevancy of specific documents may also decrease the relevancy of others, use
result biasing to boost scores of content sources that you are certain are more authoritative than other
sources.

Setting Up Result Biasing

Set up result biasing by performing the following steps with the Admin Console:

1.

Creating a result biasing policy on the Search > Search Features > Result Biasing page. A result
biasing policy determines the source biasing, date biasing, and metadata and entity biasing settings
that are used with a front end.