Google YouTube Creator Playbook Guide Music - Manual (Page 8)

8
Optimizing for Better Discovery
Music content owners can experiment with different channel formats and structures, depending on their
unique goals. As you select your channel layout, think about your overall channel strategy and which layout
makes sense for you.
Layout options for labels and networks
Single channel
• One channel functions as the official label
channel. All artist videos are uploaded in one
central location.
• Benefits: Easy to cross-promote all of your
artists in this format. Leverages many different
fan bases at once.
Multiple artist channels, one label channel
• Videos are uploaded to individual artist
channels, then curated into the music label’s
hub channel. Hub playlists can feature weekly
new releases, top picks, genre playlists and
more.
• Benefits: Allows artist to develop tailored
messaging and a strong relationship with the
audience. Individual artists don’t get lost
amidst competing messages.
Multiple artists on main channel
• /photofinishrecords