Content upload frequency – Google YouTube Creator Playbook Guide Music User Manual
Page 21
21
Content Upload Frequency
How can I create new content more regularly for YouTube fans?
Creating quality music videos is not only costly and time-consuming, but it is also typically dependent on key
album release dates. How can you entice your fans to keep coming back to your channel even when you don’t
have a new “official” music video? This is your chance to be creative—think about ways to create more content,
upload more frequently and engage with your fans through your channel’s activity feed.
Get creative!
Supplement official videos with:
•
Lyric videos
•
Remixed songs or b-sides
•
Tutorials
•
Artist video blogs
•
Interviews
•
Behind-the-scenes, tour footage, and making-
of videos
Behind the scenes
•
A live or acoustic version
•
Street performances
•
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