Google YouTube Creator Playbook Guide Music - Manual (Page 18)

18
Releasing an Album or Song
Use Data!
YouTube Analytics should be a key part of your
channel’s launch strategy. Use data to target your
promotion efforts.
• What regions are driving significant traffic to
your channel based on the demographic data?
• Use this data to determine where to hold
concerts, live events, interviews, etc.
• Look at weekly viewership data or weekly
subscriber growth. Are there specific days of
the week when viewership peaks? If so, take
advantage of these key insights, and launch
when traffic has been historically high.
• Examine your traffic sources. Are there specific
blogs or other sites that drive a significant
amount of traffic to your videos?
• Add subtitles to reach international audiences.
Blog Outreach
Think about how you can build relationships with
key blogs, and integrate them into your
communications strategy for new releases.
• Identify the top blogs/sites driving traffic to
your videos in Analytics.
• Reach out to those blogs with embed codes for
album previews, song releases etc.
• Look for new blogs that may fit your
demographic, or are similar to existing blogs
that drive traffic.
YouTube Analytics - Subscriber net growth