Google YouTube Creator Playbook Guide Music - Manual (Page 28)

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Increasing watch-time
Long-form music content
• Incorporate full concert footage, short films
and music documentaries into your content
strategy.
• Utilize time code URLs to help users jump to
specific songs in a full concert setlist.
• Use annotations to link to specific time codes.
• Create trailers or teaser videos for your
long-form content.
• Upload the full long-form video, but consider
cutting the long video into shorter clips to act
as stand-alone live songs.
• Use annotations and hyperlinks in the short-
form version to link viewers to the full video,
and use playlists to create the long viewing
experience for those clips.
Turn one view into multiple views with CTAs
• Use annotations and CTAs in one video to direct
traffic to more videos from your channel.
• Annotate music videos to link to
complimentary content including making-of
videos, uncut versions or similar music videos.
• Use ‘end-cards’ on your videos to recommend
other content for viewers to watch next.
• If you have concert footage, direct your viewers
to:
• Backstage footage
• Interviews
• Upcoming concert announcements
• Introduction and recap videos
Timecode URLs in Video Description
• /ApprenticeA
Album Playlists
• /ArmadaMusic