Optimizing for discovery, Checklist – Google YouTube Creator Playbook Guide Music User Manual
Page 12
12
Optimizing for Discovery
Checklist
Add titles, tags and descriptions to all content
•
Titles should include heavily searched terms first, such as song title or artist
name
•
Tags should use generic and specific words, and don’t forget that key phrases
should be in quotes
•
Descriptions should focus on Calls to Action, and should include other
relevant information like popular song lyrics, tour dates, and links
Video
Choose the from a single channel, multi-channel or curator layout depending on
the channel’s content
Channel
Utilize custom thumbnails, and use a bright, high contrast image that represents
the video content
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